Focus Electric Receives A 105 MPG EPA Rating

Ford Motor Co. Focus electric car, going on sale in the first half of 2012, was certified by the U.S. Environmental Protection Agency to offer the equivalent of 105 miles (169 kilometers) per gallon of gasoline, the automaker said today.

The battery-powered compact car has an EPA rating of 99 mpg equivalent in highway driving and 110 mpg equivalent in city driving, Ford said in a statement. The EPA established the mpg equivalent as a measure of the average distance traveled per unit of energy consumed so car buyers can compare electric vehicles and plug-in hybrids to conventional gasoline-powered autos.

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LACMAN - 3/2/2012 1:01:50 PM

-2 Boost

It's not about that, ass...

vdiv - 3/5/2012 1:03:22 AM

-1 Boost

Oh, you are welcome! All of a sudden the Volt looks like a bargain :)

vdiv - 3/5/2012 11:09:16 AM

0 Boost

With an 11 mile EV range many believe that PIP owners will not even bother plugging it in or shelling out another grand on a home charger. In that case why not just buy a regular Prius if one is so bent on it - it's cheaper yet, right?

And once the Prius C comes out Prius buyers will have a real headache deciding on which one to get :)

ThierryHenry14 - 3/5/2012 10:01:53 AM

+4 Boost

Its one thing to develop great technology and put it in the road cars.

Its another thing to put these technology into cars that are supposed to be 15-30K and jack the price up to 40K. People will forever associate a Focus to be in the 15-30K category, so when they see a 40K focus, it better fly or can teleport, otherwise, anything else is deemed a rip-off!

What I would have done is put it into a higher end vehicle and charge the same price as the regular models, just to give people more of a perception that they are getting great technology for free. If this is going to be technology that they will use in all future cars, then they can retain customer loyalty by spreading the cost of R&D over 3-5 years rather than 1-3 years by pushing up the price 10K!

Again, just my two cents!

vdiv - 3/5/2012 11:25:15 AM

-2 Boost

Well, what about a bare bones Focus vs. an RS? Or a V6 Mustang vs. a Shelby GT500? Or a Corvette Coupe vs. a ZR1? Or a 3 series BMW vs. a fully loaded M3?

They're all compact coupes, but one blows the remaining hair off your head while the other one greets you with "Meh..." every morning.

ThierryHenry14 - 3/5/2012 4:57:03 PM

+2 Boost

I'm not following you... what about those? Since when did I mention Corvettes, 3ers, or Mustangs? This thread is about Ford Focus, and thats what I am focusing (no pun intended) on...

I don't understand what point you are trying to prove...

vdiv - 3/5/2012 7:41:50 PM

0 Boost

My point is that a particular car model can be priced vastly differently depending on the configuration -- that is nothing new. The premium trims that I listed cost double of the basic ones, yet people buy them. The Focvs EV will have premium features, it will be quiet, it will be smooth and it will cost much less to "fuel" and maintain. The TCO has to be taken into account, not just the list price.