Report: Bentley Picked SUV Over Sports Car, Good Call?

The design studios of Bentley have created a production-ready sports car that’s smaller and purer than the Continental GT. One of Wolfgang Durheimer’s first moves when he became Bentley CEO in February 2011 was to expand the range from its existing pair of platforms back then -- the Mulsanne
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chewy - 3/22/2012 2:55:14 AM

0 Boost

Bentleys are meant to be supremely comfortable and I am not sure how that would mesh with a sportscar, probably would have been something like a Veyron light.

DuDE - 3/22/2012 3:06:17 AM

+4 Boost

So, instead of going against the 911, they are going for Audi Q7, VW Tourag, Porsche Cayenne, and the non-existent Lamborghini SUV.
Good luck in competing in a segment crowded by VW itself!

I95SPEEDINGTICKETS - 3/22/2012 4:28:13 AM

+2 Boost

The SUV market Bentley is targeting is entirely dominated by the Big Range Rover Autobiography and to a lesser extent, Cayenne Turbo/S.

It will not be competing with the Q7s, MLs, Touaregs or others in that segment.

You have to understand, many of the Really Rich like to differentiate themselves from the lesser mortals, so they have the Mulsannes and 458s and Aventadors. But when it comes to SUVs they are stuck with Range Rover and Cayennes which even you will admit are quite common these days.

If Bentley makes an SUV that starts at £120,000 / $150-160k I guarantee they will sell over 1000 units a year