Volkswagen Mans Up With Bug Leaving Women Behind in Sales

The VW Beetle is cute as a bug. Unique and recognizable, it’s an icon of affordable personal transportation. What it hasn’t been: manly.

Once intended as a ride for the common man, it had become a model that put the driver’s masculine reputation at risk. So the new version of the two-door was redesigned last year with a more angular, sporty look to attract more male shoppers. TV ads show a Beetle-driving guy getting a high-five from a beautiful woman and a fist-bump from a tough-looking dude on a motorcycle.


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MercedesSL - 3/22/2012 3:40:53 PM

+4 Boost

The average male beetle driver.

AlleVier - 3/22/2012 4:55:55 PM

+1 Boost

MercedesSL, thank you for your brief social commentary. Well, for the brief part. Never mind, please just leave the internet.

DuDE - 3/23/2012 1:15:59 AM

+3 Boost

Title- "Volkswagen Mans Up With Bug Leaving Women Behind in Sales
"
What i can see from the picture- "Volkswagen Gays Up With Bug Leaving Women Behind in Sales"

TehShibbs - 3/23/2012 6:37:32 PM

+1 Boost

$5000 on his teeth, $2 in his pocket, and he's on a bus. Yup.

zxmjkxz - 3/22/2012 8:50:35 PM

+4 Boost

I was about to ask who the hell drives these cars. I can see women ni em, but men? msl sums it up well, lmao.