BMW leads Mercedes in U.S. by just 36 vehicles after 18% March gain

The competition in the luxury car market in the U.S. had always been a close one but the first quarter had BMW winning with just 36 more delivered units than Mercedes-Benz. BMW’s sales were boosted by a redesigned 3 series and an 18% increase in March sales. It is believed that this intense rivalry will continue through
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BMW4me4ever - 4/7/2012 9:31:06 AM

+4 Boost

Yes, as BMW has a New X1 soon to arrive in the summer, our 4 cyl X3 which will get around 30 mpg, the 3-series in AWD to name a few. The race with Lexus is pretty much over already.

JRobUSC - 4/7/2012 9:42:11 AM

+2 Boost

BMW said last year they expected to be behind Mercedes for the first quarter, but that product launches throughout the rest of the year (specifically the X1, all-wheel drive new 3-Series sedan, and 4-cyl X3) would put them ahead by the end. By being ahead already, even slightly, BMW has actually exceeded their expectations and put them in a better position that they thought they'd be in at this point. Should be an interesting year.