Hyundai Banking On VW Like Quality To Take On Premium Auto Segment

Oh Kwang-teak recently spent $310 on a haircut and beauty care at a salon in Seoul's upscale Cheongdamdong district before splashing out $1,100 at a five-star hotel, which, if asked, will fill your bath with chocolate milk.

He also visited Hermes and Cartier stores, while his wife had an expensive massage.

All in the name of research.

Oh sells Hyundai Motor cars and is part of a select group of the South Korean firm's dealers tasked with seeing first-hand what makes premium service brands tick -- and applying that to Hyundai cars.

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Lemonade - 4/10/2012 12:27:45 PM

+3 Boost

I guess the stars are a bit out of reach, so they are settling for the clouds.

MBCLK500 - 4/10/2012 5:19:41 PM

-1 Boost

As a Passat & Genesis owner, I prefer the Genesis over the Passat. Build quality is similar (very good) on both. Value, performance, warranty, design, and maintenance costs go to Hyundai.

BrownsGoBack - 4/11/2012 8:35:19 PM

0 Boost

The new VW Passat just won another car magazine comparo and beat all its Oriental competition in fit and finish.

http://media.caranddriver.com/files/2013-chevrolet-malibu-eco-vs-2012-honda-accord-ex-l-2012-hyundai-sonata-se-2012-kia-optima-ex-2012-toyota-camry-se-2012-volkswagen-passat-25-se-1.pdf