Is Acura Aiming At A Lexus By Refocusing New RDX To The Over 50 Crowd?

A 30-year-old “urban achiever,” Jason was pulling in $100,000 a year and liked sporty driving, but needed more space than the average sport sedan affords to haul around buddies and cargo for his active lifestyle.

Instead, Jason must have opted for a BMW X3, Mercedes GLK or Audi Q5, or decided he could live with a sedan after all, as Acura says the average RDX buyer was more like, say, “Bob and Nancy.”

Per Acura data, an RDX owner has a median age of 53, a $163,000 annual household income and more often than not is married without kids at home.

chewy - 4/10/2012 11:51:54 AM

+2 Boost

The guy in the new RDX ad isn't that old looking.

knowitall1985 - 4/10/2012 12:05:57 PM

+6 Boost

It doesn't matter what age the customer is to any MFG. As long as you have money they will take it......

Henanamani1 - 4/10/2012 12:27:48 PM

0 Boost

Ok

skoobasam - 4/10/2012 1:29:52 PM

-3 Boost

so the new RDX is an old CRV?

ThierryHenry14 - 4/10/2012 3:19:00 PM

-1 Boost

They had lots and lots of spare parts...

vdiv - 4/10/2012 3:54:43 PM

-2 Boost

@ThierryHenry14

This is one hilarious reply, still cracking up! :D

jonathangaines1 - 4/10/2012 6:50:40 PM

+7 Boost

im am tired of the this age demo crap, are the people posting this idiots? any vehicle that cost $50K or more has a middle age demographic. duh there are not many thirty year olds that make 126k per year in income. do the homework of what the demographic is for someone buying a BMW m6 or a porshce 911 the results will be similar. Reality check most luxury cars of any brand are purchased new by people around 50 years old

USNA1999 - 4/10/2012 7:44:00 PM

+4 Boost

jonathangaines1 you are 100% correct, most of these guys are a bunch of uneducated idiots selling and pushing their favorite vehicles regardless of ever owning the competition. Most of these people work for car dealerships.