Kia to focus ad spending on Optima sedan for now

Kia plans to make its mid-sized Optima sedan known to more people especially during the spring selling season by buying advertising spots in national television, according to Michael Sprague, the company’s vice president for marketing. This comes as the company
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UnbiasedAuthority78 - 4/10/2012 4:48:58 PM

0 Boost

@pondosinatra - the first part of your comment is so true. The second part of your comment is just pure ignorance. Why would you forgoe the best-looking car it's class because it's a KIA? Especially when the quality and expert reviews have been great?

UnbiasedAuthority78 - 5/18/2012 5:18:17 PM

+1 Boost

It's not ignorance when you take the time to research a car and the company to see how their products and the company, as a whole, has evolved and become better and better. Once cannot keep comparing a Kia from 10 yrs ago with where Kia is now. Cool, the car or the company is not for you. However, Honda and Toyota are hard-pressed to put out a decent looking car and the Optima (which I actually own) is getting rave reviews from all the press, their owners, etc.