Have You EVER Paid More Than MSRP For A Car? Subaru Dealers Already Upcharging BRZ By $5,000

One of the problems with non-manufacturer-run dealerships is that MSRP is simply a suggestion and if something hot rolls through the door, there's no reason they won't add a few grand on top of MSRP to help boost profits. Imagine if Apple stores were privately owned instead of corporate run; you can bet the markup would've been at least 100% of MSRP.

That makes the just-under-20% currently being dropped on top of the 2013 Subaru BRZ seem downright reasonable. A reader sent us an email correspondence from a local Subaru dealer stating that they are only receiving 20 BRZs this year, many are already spoken for and there is a non-negotiable $5,000 markup on every one. That makes the BRZ a $31,265 proposition.

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LexSucks - 4/12/2012 10:00:51 AM

0 Boost

Fools are born every minute.

iamdabest1 - 4/12/2012 10:43:40 AM

+4 Boost

id rather wait..

iamdabest1 - 4/12/2012 10:44:52 AM

+1 Boost

and btw, why pay more for something than what its worth , especilly for a depreciating asset like a mass produced car ??

AlleVier - 4/12/2012 11:52:51 AM

+3 Boost

What it's worth is relative to the buyer. Obviously, someone who decides to accept a market-adjustment increase has decided it's worth it to them. And who's to argue? Supply and demand, folks. I've never bought a new car nor a collectible, so I've never paid more than MSRP, but I'm also one of those people who'll wait for a movie to come out on NetFlix and don't early-adopt the newest technology. The iPhone is one exception to the rule, but I could make a good case for having paid a hefty market adjustment buried in its original price.

supercarguy - 4/12/2012 11:51:00 AM

+1 Boost

Just think of all those "fools" paying $50k over sticker for the new 458 Italia or the Aventador....suckers!!

commander104 - 4/12/2012 12:51:23 PM

-1 Boost

wow, y not just get the genesis?

knowitall1985 - 4/12/2012 3:52:40 PM

+1 Boost

Just wait..........

PUGPROUD - 4/12/2012 3:55:21 PM

+1 Boost

Never never never never pay over MSRP...its like throwing money down a drain.

jspecrsx - 4/12/2012 5:32:35 PM

+1 Boost

I don't know about other dealers but the dealers in So. California are doing this for the 2012 Impreza 5doors. They are selling them at MSRP due to "high demand low inventory". I just waited a few weeks and got one for invoice. It's best to wait it out.

TehShibbs - 4/12/2012 6:51:31 PM

+1 Boost

I bought my car at a dealership more than 100 miles away from me, simply because local dealerships wouldn't special order my car the way I wanted it. WOULDN'T SPECIAL ORDER A CAR. Sersiously.

Called out a few miles to a town I used to live. Same salesman I dealt with 10 years ago answered the phone and was more than happy to fax me an ordering guide. I checked the boxes, they checked my credit, and put in the order. A month and a half later, I picked up my new car for only $100 over invoice, and a more than fair price on my trade in. I couldn't be happier.

TehShibbs - 4/12/2012 6:53:23 PM

+1 Boost

To elaborate, the local dealerships wouldn't special order my car because they already had a glut of the V6 models that were "fast enough" according to the salesmen.

irishmike - 4/14/2012 11:09:29 AM

+1 Boost

The same dealers that do this, never run out of ways of milking their customers for useless overpriced add-ons like stripes, paint sealers, rust proofing, interior scotch guard, and mysterious service fees. I hope they will someday realize that not all potential customers are idiots and some of us take our money elsewhere. It's easy to understand why auto retailers are the most distrusted businesses.