Toyota Relying On BMW To Help Dethrone Volkswagen In 2012

Toyota Motor Corp., which was overtaken by Volkswagen AG in sales last year, is striking back on the German automaker's home turf.

Toyota is rolling out Europe's first hybrid subcompact and the image-boosting GT86 sports coupe this year in a bid to claw back market share in the region after sales plunged 41 percent since 2007. The Toyota City, Japan-based company will further bolster its European business by outfitting its vehicles with diesel engines from Bayerische Motoren Werke AG from 2014.

"It's unacceptable for Toyota to be at this volume level in Europe," Didier Leroy, Toyota's European chief, said in an interview. By cutting management layers to streamline decision- making over the past two years, "we made ourselves much leaner, much more agile. We strongly went for the fighting spirit in everything we do."

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Lemonade - 4/16/2012 1:17:41 PM

+2 Boost

Flame Bait.......................... GO!

LexSucks - 4/17/2012 1:32:31 PM

+1 Boost

I'll bite. Toyota doesn't need BMW for anything because Toyota already has the expertise in house. Toyota has the best engineers and designers. Why do they need BMW? And besides, VW will never topple Toyota. No brand is capable of that. Expect very big things from the brand. The New Camry, GS, and Avalon was just the beginning of the Toyota/Lexus Domination. Recognize!!!