Does VW Really Need A Motorcycle Company? Audi To Purchase Ducati For $1.1 Billion

Does VW Really Need A Motorcycle Company? Audi To Purchase Ducati For $1.1 Billion
Audi is poised to purchase Italian motorcycle maker Ducati from owner Investindustrial for about 860 million euros ($1.1 billion), a person familiar with the matter said.

Audi has reached an agreement with Investindustrial to buy the maker of luxury motorbikes, with VW's supervisory board set to approve the deal on Wednesday, said the person, who declined to be identified discussing the private negotiations.

 

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MorePowerMorePower - 4/17/2012 9:47:05 PM
+1 Boost
Does VAG need a motorcycle builder, now no, in the future, yes! Motorcycles are already the major mode of transportation in many countries. Besides, out of the three Luxury Germany marques, VAG is the one with no two wheel experience.

P.S.

You know an all-electric Ducati can not be far away.


MorePowerMorePower - 4/18/2012 2:33:14 AM
+1 Boost
My mistake, AutoUnion was comprised of Motorcycle manufacturing elements. Drive8 gets the star.


Driver8Driver8 - 4/17/2012 10:38:42 PM
+1 Boost
What?

Audi was involved with motorcycles under NSU/DKW (2 of the 4 four rings). I think NSU was one of the largest motorcycle manufacturers in the world in it's day.

Motorcycles are a major mode of transportation - but usually they are cheap little crappy bikes that people throw around.

It will be interesting to see how this all develops.

-D8


merce63amgmerce63amg - 4/18/2012 8:55:43 AM
+3 Boost
Why is Audispies covering motorcylecs now? Too bad bulding a bike a hundred years ago will not translate into anything beneficial today...

"One source said Ducati's debt was well below 200 million euros in an acquisition analysts said lacked obvious benefits for premium carmaker Audi and did little but polish Piech's reputation as a collector of rare and exotic brands.

"The Ducati purchase is driven by VW's passion for nameplates rather than industrial or financial logic," said Arndt Ellinghorst, analyst at London-based Credit Suisse."



Larrybel2000Larrybel2000 - 4/17/2012 10:56:24 PM
+2 Boost
Buy a Japanese company. Ducati is over rated.
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