Cadillac Sets Sights On Audi In China

As General Motors Co. executives celebrated the opening of a special pavilion in Beijing to woo luxury customers away from Audi, a subtle message about the brand stood on display: a scale model of Cadillac's U.S. presidential limousine.

GM is betting Cadillac's 110-year heritage, including its role as the president's car, can help sell the brand in China, where sales are a 10th of market leader Volkswagen AG's Audi and German luxury brands dominate the premium segment.

The U.S. automaker, a year after reclaiming global sales leadership, is preparing a renewed Cadillac push in China with plans to introduce new products, increase local production and expand sales outlets as it aims to boost sales in the country at least fivefold to match U.S. deliveries by 2020. Narrowing the gap against Audi can help keep GM ahead of VW.

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VISO - 4/23/2012 1:52:19 PM

-1 Boost

April Fool's right?

macbjg - 4/23/2012 3:24:51 PM

-1 Boost

Cadillac? That was a relevant brand in the 1900's?

HueBond - 4/23/2012 10:34:16 PM

+1 Boost

EURO BOYS SHUT UP...please shut up, relevant brand in the 1900's. Cadillac is back, its america at its best. Its following its own trend, no were not looking like you euro bmw angel light havin, fools. I applaud chrysler and cadillac for saying shove it, if you dont like go home hence why 100% of you euro jocks live in the U.S. Just dont understand the bashing the euro cars have a better presence, but we are catching up. Throw on that Armin Van Buren and go to the autobahn, may the V be with you