Can YOU Name ONE Reason Why You'd Buy A Tesla Model S OVER The Audi A6 L e-tron?

Can YOU Name ONE Reason Why You'd Buy A Tesla Model S OVER The Audi A6 L e-tron?
When it comes to hybrid and electric luxury vehicles we're still not sold.

AND, you don't have to go very far to prove it. Have you seen the sales figures for the upper echelon of hybrids? They're not good.

Hell, electric vehicles like the Nissan Leaf and Chevrolet Volt aren't even moving out the door as fast as projections once said they would.

BUT manufacturers are building them, so, we have to talk about them. Now the obvious electric midsize sedan that apparently has many EV-lovers buzzing is the all-new Tesla Model S. Tesla hasn't been around for that long but it has a cult-like following of believers. Reliability is, well, questionable with the recent "bricking" phenomena -- that's been blamed on owners. Aside from proving something to the Johnsons, or whatever my neighbors' names are, I am not seeing much of a case here.

Audi, on the other hand, has built a plug-in hybrid A6 for the Chinese market, specifically a loooong wheelbase. The Audi has a much larger dealer network, won't "brick," is based on a stellar chassis and has proven reliability -- well, not that proven.

That said, I am just a wee-bit curious -- Why the hell would you want a Tesla?


Audi's press release follows:

Audi A6 L e-tron concept

Audi is presenting its first luxury-class e-tron concept car – a technology study known as the Audi A6 L e-tron concept at Auto China 2012 in Beijing. The plug-in hybrid has a powerful drive system that enables a driving range of 80 km (49.71 miles) on pure electric power, and it was specifically designed to fulfill Chinese needs.

The A6 L e-tron concept is an important step towards future electric mobility in China for Audi. With its first e-tron technology study in the luxury class, the company is showing what a locally produced New Energy Vehicle from Audi might look like.

The basis for this study is the new A6 L, the most successful premium automobile and Audi’s bestselling model in China. Audi produces this business sedan at the Changchun plant in a joint venture with FAW.

The A6 L e-tron concept is precisely tailored to the requirements of Chinese customers. Plug-in hybrids that can travel long distances electrically – thereby enabling zero emissions driving in local areas – are ideal for use in rapidly growing megacities. Beyond its drive system, the A6 L e-tron concept has all of the qualities that customers value in Audi cars: prestige, comfort and sporty performance.

Parallel hybrid system: intelligently combined TFSI and electric motor
The technology study is a parallel hybrid. It brings together a 2.0 TFSI that outputs 155 kW (211 hp) and an electric motor with 70 kW (95 hp) peak power. The liquid-cooled lithium-ion battery is located in a collision-protected space at the rear of the vehicle. In electric mode, the Audi A6 L e-tron concept can travel up to 80 km (49.71 miles) at a constant speed of 60 km/h (37.28 mph). At any given moment, the hybrid control module chooses the best suited operating mode with the focus on driving range.

This technology platform can be operated with only the internal combustion engine, only the electric drive, or in hybrid mode. In addition, it can recover energy during deceleration, or it can boost output power for strong acceleration by combining the two drives. The Audi A6 L e-tron concept delivers sporty performance.

Setting a course for the future: Audi’s e-tron strategy
The rapid advance in urbanization and the associated need to reduce CO2 emissions are a key determining factor for new drive technologies. Audi views electric mobility as a key future technology and is working on highly efficient solutions that simultaneously offer the customer a typical Audi driving experience.

Audi has already launched electrified drive systems in volume production with full hybrid models that have highly advanced lithium-ion technology. The Q5 hybrid quattro, A6 hybrid and A8 hybrid can drive up to three kilometers (1.86 miles) on electric power. In combined mode, which uses the internal combustion engine and electric motor, customers experience sporty driving performance and significantly better fuel economy.

The next step is to implement drive systems in which electric driving is the primary focus. The term Audi e-tron refers to technologies ranging from PHEV (Plug-in Hybrid Electric Vehicle) to range extenders and finally vehicles powered purely by electric batteries or fuel cells.

In its first Audi e-tron concept car, Audi already showed how this future might look. And in the case of the R8 e-tron, this vision will be realized in a short production run later this year.

Audi is using A1 e-tron and A3 e-tron test vehicles to acquire important customer feedback, which can be incorporated in later production cars. The first product will be the A3 e-tron in 2014. It will be followed by other New Energy Vehicles. In this way, e-tron will become established as a further attractive drive technology option alongside TDI and TFSI.

Elegant: the styling

The Audi A6 L e-tron concept is notable for its elegant styling. The sedan, which has a 3.01 meter (9.88 feet) wheelbase, is 5.02 meters (16.47 feet) long and 1.87 meters (6.14 feet) wide, but only 1.46 meters (4.79 feet) tall. Its long engine hood, its low, extended roof line and the sharp lines on its sides create an athletic overall look. Characteristic Audi LED headlights emphasize the car’s determined expression.

The car’s exterior styling shows its differences from the production car. At the front, the single-frame grille with its slender cross-bars and the nearly covered air intakes attract the eye – both features are typical of all e-tron models. Powerful 21-inch wheels in e-tron design and the special rear diffuser highlight the car’s progressive character. On the body, signatures identify the prototype’s technology, while under the engine hood a styling capsule covers engine components. A ribbed contour at its center symbolizes the hybrid drive.

Lightweight and strong with Audi ultra: the body

The body of the A6 L e-tron concept is identical to that of the Audi A6 L. It is lightweight, rigid and safe to a maximum degree, due to application of the ultra lightweight principle. Consisting of approximately ten percent aluminum, it weighs about 15 percent less than a comparable all-steel design. Aluminum components in the load-bearing structure and exterior skin, as well as the high-tech steels used in the occupant cell, make the body significantly lighter.

Each new future Audi model will be lighter in weight than the previous model. This makes the brand a frontrunner in reversing the upward weight spiral. In designing car bodies, developers will intelligently use new combinations of materials, including carbon fiber-reinforced polymer (CFRP). For Audi, ultra lightweight construction does not solely focus on one material, rather it seeks a flexible approach that utilizes a wide variety of materials – but with one goal: to attain the best performance with the least material usage at the best places.

Furthermore, advanced materials and construction methods achieve an extremely low sound level in the interior of the Audi A6 L e-tron concept. Excellent vibration comfort is attained by fine-tuning components and by hydraulically damping axle and drive mounts.

Comfortable and sporty: the chassis
Audi’s ultra lightweight construction competence is also found in the chassis, which combines a high level of comfort with sporty handling. The links are made of aluminum. The power steering, like the brake booster and the air conditioning compressor, utilizes an electromechanical drive.

At the limits of performance in driving through curves, the electronic transverse differential lock – a function of electronic stabilization control (ESC) – stabilizes the Audi A6 L e-tron concept by making small interventions at the front wheel on the outside of the curve.

Luxurious: interior and features
As in the Audi A6 L before it, the interior of the technology platform continues the elegant styling of its exterior design. Its defining element is an arc under the windshield – the wrap-around – that surrounds the driver and front passenger. The front of the instrument panel is designed in the form of a flowing wave. All of the interior details illustrate the aesthetic standard with which Audi builds its vehicles. All materials have been carefully selected and meticulously worked into the design.

The controls are intuitive. The powermeter replaces the tachometer; its pointer indicates total drive system power on a scale of zero to 100 percent. Colored segments indicate the current operating state of the A6 L e-tron concept; an auxiliary instrument visualizes the charge state of the lithium-ion battery.

Meanwhile, the energy flow indicator tells the driver the current operating mode and which hybrid drive components are currently active. It can be called up from the driver information system or MMI monitor. The large screen shows a bar diagram of average fuel economy and indicates the amount of recovered energy over five-minute intervals.

The Audi A6 L e-tron concept offers a lot of space at all seating positions. It integrates all of the model line’s luxury-class features. The seats offer ventilation and massage functions, the Bose surround system delivers good sound, and the deluxe automatic air conditioning system with air ionizer ensures a pleasant climate in the car. Ambient lighting adds subtle highlights to the interior illumination.

The driver assistance and safety systems also satisfy the highest standards. Audi active lane assist supports the driver in lane-keeping, while Audi side assist helps to change lanes. When it is dark, the night vision assistant highlights detected pedestrians even at a distance; the parking assistant helps in parking. The Audi pre sense system can reduce the severity of accidents and their consequences in many cases.

The car’s features also include MMI navigation plus. Many functions of the large hard-drive navigation system can be controlled by touchpad character input; the touch-sensitive pad, MMI touch, recognizes 29,000 Chinese characters. A team of engineers developed these functions at the Audi Infotainment Tech Center (ITC) in Beijing, where infotainment components from Germany are adapted to suit the wishes of Chinese customers.

The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.




Audi A6 L e-tron Concept Photo Gallery






































Henanamani1Henanamani1 - 4/26/2012 11:28:03 PM
+1 Boost
I can't give you one reason. I would not buy a Tesla over an Audi A6 L e-tron.


SteveSteve - 4/27/2012 12:14:45 AM
0 Boost
I wouldn't buy either car, so I can't give you a reason, either.


SanJoseDriverSanJoseDriver - 4/27/2012 1:43:01 AM
+9 Boost
Yup...
- Handling on the Tesla will blow this away due to battery placement, weight distribution, center of gravity, etc
- 0-60 on the Tesla will be better for most models
- 160-300 miles of electric range vs. almost nothing
- 17 inch HD touchscreen with quad-core processor
- Permanent 3G connection
- More cargo room
- Seating for 7
- Largest glass roof ever put on a production car
- 480V charging
- The Tesla is a true electric, not a half-assed plugin

Also, the Model S and Roadster v2s and v2.5s don't brick either, that's an uneducated comment in the post.


ddkk10ddkk10 - 4/27/2012 5:29:49 AM
+4 Boost
I definitely think the engineering advantages offered by EVs are good reasons. Batteries offer much greater flexibility in the packaging of a vehicle because the packs are relatively malleable in shape. With the A6L e-tron you're stuck with the engine up front and a battery pack that will likely impede on trunk/cargo space. As SanJoseDriver mentioned, the battery in the Model S was designed from the beginning to be placed in the floor of the vehicle which will offer a much lower center of gravity than the A6 e-tron can achieve and also allow for much greater cargo space. The Model S's cargo/passenger capacity for its size is kind of amazing. I think those potential performance and practicality enhancements are the biggest pros that most consumers can easily agree upon.


SanJoseDriverSanJoseDriver - 4/27/2012 1:44:18 AM
+6 Boost
I forgot lower maintenance costs as well.


jeffhrejeffhre - 4/27/2012 2:14:13 AM
+5 Boost
Is this mainly a question for European and Asian drivers? I live in the US and Teslas will be designed, made and sold in the US.

I don't think I will have a chance to buy an e-tron concept car that's designed to be sold in China.


AdvanderMeerAdvanderMeer - 4/27/2012 4:00:54 AM
+8 Boost
I will buy the Tesla Model S because it will be actually be build and not remain vaporware like the Audi A6 E-tron.
Like the other German OEM's (maybe with exception of BMW) Audi is just green washing hoping to take their share of the subsidies provided by the German government and European Union. VW (of which Audi is a part) has yet to serious commit to EV´s. They seem very reluctant to give up the work shop/spare part cash cow.
I'd be shocked if any other EV´s than the BMW i3 would come from Germany in the next 5 years. If people care to wait than that´s fine by me. My Model S will be 4 years old by than and I doubt I´d be willing to swap.


vdivvdiv - 4/27/2012 10:47:05 AM
+4 Boost
It only took 12 years for the Germans to come out with hybrids, which are finally trickling out. At this pace 5 years for plug-in EVs may be a bit optimistic.


auleoauleo - 4/27/2012 8:56:05 AM
+6 Boost
"Can YOU Name ONE Reason Why You'd Buy A Tesla Model S OVER The Audi A6 L e-tron?"
- Yes! So that I'll never have to go to a gas station again!


Dan5Dan5 - 4/27/2012 9:26:40 AM
+4 Boost
It should be can you name one reason to buy the E-tron over the Tesla Model S?

1. Model S has more range and is a pure EV
2. Higher top speed
3. faster acceleration, 0-60 in 4.4 seconds
4. More trunk space
5. Better crash than ANY Audi cars
6. Costs about the same, but with lower maintenance costs
7. Tesla Model S is finalized and will be released in a few months.
8. Glass roof and interior
9. 17 inch touch screen controls
10. Fast charging and capable of fast battery swap
11. Designed as a ground up EV, not a conversion
12. Is available for a tax credit
13. Tesla has a vested interested to make the best, most reliable car they can because their company depends on this. Audi on the other hand is ranked poorly as per consumer reports. Currently Tesla's reliability is unknown. Unknown verses poor. I'll gamble and take unknown.
14. Interior options for the Model S has more character- suede/leather combo or perforated leather verses Audi's plain leather and if you don't like leather, there's always a downgrade to microfiber.

BTW- The so called "bricking" is not applicable to the Model S, to quote Tesla, "It would take about a year being unplugged to brick it". Quite frankly, I've done the same thing to my muscle car, a year later, went to start it and guess what- the engine blew up and had to have it rebuilt.

My question would be if you had the money "Why the Hell would you NOT get the Model S compared to another car?"


PLAYPLAY - 4/27/2012 11:20:57 AM
+4 Boost
I think the question should be reversed. The Model S is clearly the better car.


vdivvdiv - 4/27/2012 11:23:36 AM
+5 Boost
Let me format it in AutoSPIES speak:

Because Tesla is a PROGRESSIVE company HUNGRY for new customers and willing to BEND OVER backwards to GET and KEEP them, whereas VW/Audi being one of the LARGEST car makers couldn't give a DAMN?

VW/Audi and the rest of the Germans are finally doing EVs because they are forced to, and are well behind while betting on the wrong horses. EVs for them are an after-thought, a blemish, a necessary evil, an expense line item they would rather not have.

For Tesla Motors the EV is the core principle, the life philosophy, the sole reason to be. Without Tesla the only EVs on the road today would be the 100,000+ mile RAV4 EVs left over from a decade ago, still running strong, and the occasional small shop conversion. Tesla is the Daimler-Benz of the 21st century that despite all the nay-sayers (plenty of them here) it has shown and cemented the future of the automobile and everyone else is running scared trying to catch up.

Let them run for they could not be running fast enough.


Dave6220Dave6220 - 4/27/2012 11:59:32 AM
+5 Boost
Why I'll be buying a Tesla Model S:

1) MADE IN THE USA!!
2) It's all electric
3) Better handling
4) Better styling
5) carpool lane stickers till 2015
6) Is the Audi even a real car? The pictures all look like renderings...

Ohh yeah...and did I mention a US car manufacturer providing US jobs? Why would you buy the Audi?


skytopskytop - 4/27/2012 12:07:30 PM
-4 Boost
Tesla is a failing company supported by the socialist obnumbnutz administration with millions of YOUR dollars. It's cars have a history of flaws and failure.

Audi is a going concern that annually produces super high quality RELIABLE cars that have good resale value.

Choice? It's a no brainer. odumbo inferior cars or quality Audi vehicles




seattleseattleseattleseattle - 4/27/2012 8:08:43 PM
+2 Boost
This is a silly article. One reason to buy a Tesla is that you can actually order one and get it in year or less. Based on my waiting time on their list, I'm hopeful I get mine delivered before the end of the year.

I would love to buy a cool sports car that was a plug in hybrid, like the audi etron - BUT YOU CAN'T BUY the audi in the us. I also like the volvo electric/diesel plugin awd hybrid in europe, the Peugot with similar dual drive train. I might consider the ELR Cadiallac, but it's not clear how nice it will be. Please, someone make me a diesel + plugin in, especially with AWD and I'll buy it. There are two cars in this category, the new Prius and the Volt, but neither excites me or seems worth it.

Although its a bit too expensive, I like the bmw i8 too.



supermotosupermoto - 4/27/2012 1:28:08 PM
-3 Boost
One reason to buy a Tesla? To get a collector's item from a company that won't exist a few years from now. Tick-tock!


supermotosupermoto - 4/27/2012 1:32:37 PM
-3 Boost
Another reason to buy Tesla is if you like their employees (like the poster above) calling potential buyers 'uneducated.' Wow, that sure won me over! F you guys.


SanJoseDriverSanJoseDriver - 5/7/2012 5:10:06 PM
+2 Boost
First of all, I'm not a Tesla employee. Second, Telsa employees have provided that absolute best customer experience I have ever had at any car company, including Lexus and BMW. Walk into the any of their stores and let me know how it compares to a traditional dealership. Third, if you imply the Model S has a chance of bricking, that is an uneducated comment that 5 minutes of research would have remedied.


Dan5Dan5 - 4/27/2012 3:19:40 PM
+4 Boost
The only person who is uneducated is the person who wrote this article. This "article" feels like a press release from Audi more than anything with an slander attempt against Tesla. The fact of the matter is anyone could do 5 minutes of research and debunk the assertions made by the author (google Tesla Model S or even wiki it and wiki E-tron).
I would do research before spending 50 K on a car or writing an article. It just shows the lack of professionalism of this author that he/she could not be bothered to do a few minutes of research


kurolapkurolap - 4/28/2012 8:35:15 AM
+3 Boost
If you stand for nothing, you fall for anything.

Tesla is very smart and they stand for something. They stand for the future, they stand to stop our dependance on oil companies, they stand for fun electric cars with no compromises...the list goes on.

Now with any new technology there will PROBABLY be problems...When iPhone came out it had problems (heck, it still doesn't support flash haha), when Windows came out it had problems....anything GREAT will go through many challenges, the greater the task, the greater the challenge.

Now look at where we are today, most people have an iPhone...iPad's deemed a stupid Idea are getting into everybody's hands...everyone that doubted computers will be in every household, now is reading this post and everybody that thinks electric cars won't happen will have one 20 years from now.

I'll take a Tesla soon because if you stand for nothing, you'll fall for anything.

Eugene


stormstockstillstormstockstill - 6/29/2013 5:17:20 PM
+1 Boost
Yes, Storm Stockstill knows that a Tesla Model S will eventually be charged by lighting strikes from a storm.


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