BMW To Open New Design Studio In China

Following on the heels of this week’s Beijing Auto Show, BMW has announced that it’s opening a new Designworks studio, with a Connected Drive Lab, in Shanghai’s upscale Huangpu District. The area is described as a commercial and financial center of one of the world’s fastest growing cities.

The Designworks studio joins BMW’s DesignworksUSA, which has served as a design hub for the BMW family of brands. It’s also provided its expertise in industrial design to such clients as the Bay Area Rapid Transit system, Embraer Legacy Jets and Sennheiser Earphones, to name just a few.


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BrownsGoBack - 4/27/2012 4:37:37 PM

0 Boost

"...its primary mission will be to further the development of ConnectedDrive functions relating to convenience, infotainment and safety. The lab will focus its development efforts on apps for the Chinese and Asian markets exclusively."

Whew! For a second I was afraid we would get cars designed to appeal to Chinese sensibilities.