Should Ford Scrap Lincoln While They Still Have A Chance?

It finally happened. Lincoln is now just a rounding error for Ford Motor Co.'s U.S. sales. In April, Ford brand sales fell 5 percent, the same percentage as FoMoCo's total. Lincoln lost 13 percent, but it's too small -- and too alone -- to affect the corporate number.

Lincoln's sold 6,308 units in April, not even 1/27th of Ford Motor's total. That's Ford 96.5 percent, all other brands 3.5 percent. Lincoln is Ford's last other brand, the remnant after Mercury was axed and Volvo, Jaguar, Land Rover and Aston Martin were sold. Most of the last decade, those other brands added half to two-thirds of a million units, roughly 17 percent, to Ford's U.S. volume.

wcbrown - 5/3/2012 2:04:14 PM

+4 Boost

I think Ford should just create a whole new luxury brand...start over. Lincoln led such a storied life in the past, but just cannot compete now...:-(

g2ok - 5/3/2012 4:24:32 PM

+3 Boost

They should have only one model called the Lincoln Town Car. Just a classy old school RWD type, all pimped out of course.

Car4Life - 5/3/2012 7:01:40 PM

+2 Boost

Lincoln's solution is actually quite simple, a performance division other than SHO, to showcase the best of what Lincoln(ford) engineers have to offer... eventually it will have the trickle down desire effect

iamdabest1 - 5/3/2012 9:08:17 PM

0 Boost

lincoln should stop their bull shit marketing and scrap all their cars, a complete reboot with henrik fisker in charge of their designs ( i hear his company doesnt have the finances to survive, so he should be looking for work soon )