Toyota Picks Up Steam While Honda Struggles To Find It's Way

Suddenly, Toyota is looking like the juggernaut of old -- a warning to rivals that the window of opportunity for stealing market share from the former No. 1 brand may have snapped shut.

With its inventory levels all but normal again, Toyota Motor's sales were up 12 percent in April, well above the industry's 2 percent gain.

"The consumer is back for Toyota," said AutoNation COO Mike Maroone. "That's more important than Toyota getting product back."

But it's a different story at Honda. While its bigger rival shakes off two years of turmoil, Honda is still struggling, still trying to rebound from the March 2011 earthquake in Japan and a disappointing response to some of its new models last year.

 

g2ok - 5/7/2012 12:35:52 PM

+3 Boost

wait for new accord

LexSucks - 5/7/2012 3:09:11 PM

-1 Boost

Why?