A Sign Of Things To Come? High Global Demand Enables Audi To Outsell BMW In April

Volkswagen's luxury car brand Audi outsold market leader BMW for the first time in more than a year in April as continued high demand from China, the United States and Russia boosted vehicle sales.

Deliveries of Audi cars and sport-utility vehicles increased 14.4 percent in April to 125,200, the company said on Wednesday. Sales of BMW brand models rose 7.4 percent, about half of Audi's pace, to 121,476 cars.

Audi has narrowed the gap with BMW on year-to-date deliveries, which rose 11.7 percent to 471,300. That compares with a 10.1 percent gain to 478,030 vehicles at its Munich-based rival. A spokeswoman for Audi said monthly sales at the VW unit last surpassed BMW in January 2011.



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dayday - 5/9/2012 9:39:02 PM

+2 Boost

Is the BMW number including MINI? Coz I think since Audi has the extra sales from A1 now, They should always compare BMW+MINI and Audi from now on.
Audi is on a really good track catching up BMW with the new A6L sales in China, and with the new A3 coming out soon, I think Audi will have a very good chance catching up BMW really soon.
I think one of the reason with BMW's sales this year is the new 1 series, It's so ugly that It's just not popular enough, It's not very often you see the sale number has negative growth with a newly launched model. BMW needs to have a major exterior update for the 1 series with it's facelift, and they probably need it a bit earlier than the usual 4 years cycle.

Driver8 - 5/10/2012 11:49:35 AM

-1 Boost

Well if you are going to include the Mini then you probably should include Lamborghini with the Audi numbers. I don't know if that makes a significant difference though.

Let's not get into bikes.

dayday - 5/11/2012 12:11:11 AM

+2 Boost

The reason why I mentioned MINI is because Audi introduced A1 to rival the MINI, and the up coming Q1 to compete with MINI Countryman. So without MINI sales numbers included, there is a whole segment empty for BMW, which isn't too fair. Audi has it's own R8, so there is no point bring Lamborghini into the comparison(plus Audi doesn't own Lambo).

Steve - 5/10/2012 12:17:30 PM

+2 Boost

So we're talking about a 1-month trend? I'd say let's give it a bit longer before we start speculating what this may mean long-term.