Kia Design Snaps Up Advanced-Design Chief From VW

Expect some Teutonic influence in the appearance of the next generation of Kia models.

That's the word out of Volkswagen headquarters today following the revelation that its advanced design boss, Peter Schreyer, has been lured to Kia to head up the Korean carmaker's worldwide design operations.

Schreyer rose to prominence during an eight-year stint at Audi in which he established a classic Bauhaus-inspired lineage that is now reflected across the Audi lineup. Reportedly, the impetus for his leaving Volkswagen was a long-running dispute with VW design boss Murat Gunak.

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SixxFive - 7/24/2006 5:53:00 PM

+1 Boost

That's terrible news. Now Kia's are going to look like Audi's.

kart1 - 7/24/2006 6:04:05 PM

+1 Boost

Yay, Kia's on track to replace Audi. Can anyone say Kia RS Spectra.

anS4inOC - 7/24/2006 9:52:07 PM

+1 Boost

I've heard rumors of a Kia Optima Le Mans.

courtstone - 7/25/2006 9:50:36 AM

+1 Boost

Wow...I dont know if thats good or bad.

Rupert - 7/25/2006 5:49:44 PM

+1 Boost

why is that guy so orange? someone been at the st. tropez spray?