SUV's are out. So What is Hot Now? SUV's

Crossovers like the Toyota Highlander and Lexus RX330 are replacing traditional truck-based SUVs in customers' hearts.

Ten years ago this month, Fortune published a story I wrote headlined "Death of the Sport Utility Foretold." In it, I argued that crossover SUVs (which we called "SUV Lites" at the time) would eventually replace conventional truck-based ones because they are lighter, cheaper, and more entertaining to drive
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Agent004 - 7/24/2006 4:44:59 PM

+1 Boost

My name is Chip and I own an "SUV Lite"! Well, technically I call them CUVs (Crossover Utility Vehicle) but ya, I love them.

kart1 - 7/24/2006 6:02:04 PM

+1 Boost

The truck based ones maybe nice, but most of the time they are pretty useless. I didn't use mine for anything but in town commuting and went on long trips only twice. The SUV Lite is better designed for what people really use SUV's for and that is commuting.

M53R - 7/25/2006 1:56:40 AM

+1 Boost

I prefer SAVs :p