OUT OF CASH AGAIN? GM To Pull Out Of Superbowl Ads Due To Cost

General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.

Super Bowl advertising is effective but has become too expensive to justify the cost, Joel Ewanick, GM's global marketing chief, said in an interview. Ads for next year's National Football League championship game are up about 9%, selling for about $3.8 million for a 30-second spot, according to media buyers.

85bmw745i - 5/21/2012 3:22:31 PM

-1 Boost

Lol

85bmw745i - 5/21/2012 3:22:32 PM

-1 Boost

Lol

vdiv - 5/21/2012 5:29:16 PM

+3 Boost

Wait! On one hand people are complaining that GM is wasting taxpayer money and on the other they are making fun of GM when they don't? Not spending all this money on advertisement, especially when GM is so bad at it is a good idea. Good cars do not need ads, they sell themselves. Use the money and build better cars.

wcbrown - 5/21/2012 5:43:33 PM

+4 Boost

I think it's a smart move personally. Yes, the Super Bowl has lots of viewers, but if it is viewed by a customer who will not buy a GM car anyway, then what is the point. That money can be better spent on car programs.

This is how rumors get started. GM is NOT out of money by choosing not to spend on Super Bowl ads...really people??

knowitall1985 - 5/22/2012 10:46:15 AM

+3 Boost

Superbowl ads are a waste of money....