Hyundai Says Unlike GM It Knows How To Capitalize On Super Bowl Media

As soon as General Motors said this week that it would quit paid ads on Facebook, Ford was on Twitter saying it has doubled-down on social and digital media -- and hinted in a tweet that GM just didn't know how to use new social media.

Then, no sooner had GM said yesterday it would not buy ads in the next Super Bowl, and Super Bowl regular Hyundai quickly let us know it won't pass on the biggest annual ad event in TV -- and by the way, (are your ears burning GM?), did know that the game is a huge social media event, too.

 

85bmw745i - 5/21/2012 3:20:33 PM

+1 Boost

sounds like someones running out of money.

Designer1 - 5/21/2012 4:58:07 PM

+2 Boost

I always check out car ads I see on Facebook, but not all cars though and GM is definitely NOT one of the car ads I check out. So, it's not Facebook's problem, but truly the actual product itself, i.e. GM cars.

wcbrown - 5/21/2012 5:39:19 PM

+1 Boost

Oh Hyundai...you went from making economy cars to "budget" luxury cars and now trying to throw shade at GM. No one, at least those of us who like REAL luxury cars, event take you seriously.

jtz7 - 5/21/2012 7:36:37 PM

0 Boost

"No one, at least those of us who like REAL luxury cars, event take you seriously."

Yet the Equus is here and the Phaeton is dead.

chewy - 5/21/2012 8:35:14 PM

+3 Boost

GM has actually had some excellent Superbowl commercials the last two years. How well those translate to sales is another thing.

1CarSmart1 - 5/22/2012 6:28:48 AM

-1 Boost

Hyundai is so muvh better than GM

commander104 - 5/22/2012 11:38:30 AM

+1 Boost

LOL GM has a banner ad on this page