Audi Moves Forward With A 10% Increase In May Sales

Audi today reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.

“Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests,” said Audi of America President Johan de Nysschen. “Audi’s progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market.”

Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.

May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.

Highlights:

- May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.
- Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.
- Audi A7 YTD sales increased 194.8%, compared to previous period.
- Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.
- Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.
- Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.
- Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.
- Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.

Autopinion - 6/1/2012 1:42:45 PM

+1 Boost

Something is wrong with the A8 data.

chewy - 6/1/2012 6:09:41 PM

+1 Boost

Should be an increase of 6.7% instead.

JRobUSC - 6/1/2012 3:44:40 PM

0 Boost

Looks like the A7 is cannibalizing sales from the A8, and to a lesser degree the A6. Also, I don't know why they are touting the fact that the A7 is up 194% the first five months of 2012 vs the first months of 2011, considering the A7 wasn't out for the first three of those five months last year. If you are comparing five months of sales to two months of sales you'd hope to be at least 250% greater, not 195%. Selling almost twice as many in 2.5x the amount of time actually puts the sales pace behind last year, not ahead of it.

dkstop - 6/6/2012 11:38:57 AM

+1 Boost

No wonder Audi Q5 is doing consistently well, it is indeed most reliable model in Audi range.

http://www.servicingstop.co.uk/audi_service.html