BREAKING! Infiniti Steals Former Head Of Audi US To Lead Brand Out Of Obscurity

Nissan Motor Co., Japan’s second- largest carmaker, named Johan de Nysschen, who had led competitor Audi in the U.S., as head of its Infiniti luxury brand.

Chief Executive Officer Carlos Ghosn, who moved the unit’s headquarters to Hong Kong last month to boost China sales, wants to more than triple Infiniti sales to 500,000 units in five years. Ghosn intends to raise Nissan’s share of the global luxury car market to 10 percent and is depending on China to drive that growth as it challenges Volkswagen AG, Audi, Daimler AG Mercedes-Benz and Bayerische Motoren Werke AG.



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commander104 - 6/4/2012 12:43:18 PM

+1 Boost

VW HR needs some work, they've lost a couple people to the asian companies

knowitall1985 - 6/4/2012 2:30:41 PM

+5 Boost

They are going to need more than him....

MBguy - 6/4/2012 8:47:52 PM

+2 Boost

Kind of difficult to see how this "challenges" Daimler when Nissan/Infiniti and Mercedes-Benz have entered into a partnership where they are now sharing engines and platforms.

Agent009 - 6/5/2012 8:02:41 AM

0 Boost

Very similar when Kia stole Audi's design boss a few years back. Instantly the lines changed on all new models.