Toyota takes too much credit for 'Prius' sales

Wait, then who should take the credit for the "TOYOTA PRIUS"? What a bullsh*t headline...

I think Toyota can take credit for anything it makes. And by the way, that was one of the most poorly written, confusing articles I've read for some time!

nice misleading title

it's called smart branding. taking a valuable brand name and spreading it across multiple cars/platforms.

what a nasty, horrible thing for Toyota to do.

why? they invested many millions in the brand. isn't that a good business strategy to leverage it across more platforms and models?

You couldn't tell the was sarcasm?

The headline implies Toyota is claiming credit that it is not due. The article revolves around how the Prius cars are being branded, 1 of which doesn't belong but is still branded a Prius.
I'll admit I was expecting something else in that article.

Wasn't Prius supposed to end up being a sub-brand like Scion? The article reinforces this the way I'm reading it.

stupid Autospies headline as usual.

If branding it the Prius C, rather than the Aqua, garners Toyota just one extra sale, then they made the right decision. Real auto enthusiasts should care about the car itself, not how it is marketed, especially when the marketing is working.

O, and again, lame a$$ headline. grrrr.

note who spends the most on ADVERTISING on this site: toylex. so how, exactly, is the site in bred with bmw if that's not where the money is coming from?

pondo: that's because they make more interesting cars. follow the money if you're looking for bias. that would lead you to toylex.