Toyota Focuses On "Sexy" - But Is It The Right Move To Stay Competitive?

Once upon a time, all an auto maker needed to succeed in the U.S. was bullet-proof quality and good recommendations fromConsumer Reports magazine.

Beginning in the 1970s, after being disappointed for years by sloppily built products from Detroit, buyers of mainstream vehicles were hungry for practical cars that were bolted together properly and held their value.

Even when it comes to luxury vehicles, during the past two decades, a large percentage of U.S. buyers have favored refinement over style, quiet cabins over character.

 

PLAY - 6/6/2012 7:10:58 PM

+1 Boost

Sex sells.

knowitall1985 - 6/6/2012 7:15:03 PM

+3 Boost

People will buy a POS hun-day because it looks good and they think it will get them laid......

Steve - 6/6/2012 7:59:23 PM

0 Boost

That picture reminds says Hyundai to me in a big way. The deadlights. The lumpy sheet metal. I hope that Toyota has something else in mind when they're talking "sexy."

quizz - 6/7/2012 4:13:29 AM

+1 Boost

the subaru versioni is better.

800over - 6/7/2012 3:32:00 PM

+1 Boost

in what way? they're the same car with a slighly different front bumper....how is that better?