Dealers Find $50,000 Trucks Are An Easy Sell To The Buyer

Chrysler Group LLC and Ford Motor Co are testing the limits of truck buyers’ appetite for pickups loaded with leather, chrome and heated seats at price tags that can top $50,000.

It took just three days for dealers to snap up the full- year’s allotment of Chrysler’s new luxury-trim Ram Laramie Limited pickups, brand President Fred Diaz said in an interview. Ford, whose F-Series has been the top-selling vehicle line in the U.S. for 30 years, said this week it will add a range- topping Limited luxury model later this year.

“I don’t know if you can put enough bells and whistles on trucks,” said Hayden Elder, the owner of a Chrysler dealership in Athens, Texas, 75 miles southeast of Dallas. “In my mind, I never have enough high-end trucks.”

 

commander104 - 6/8/2012 12:41:51 PM

+1 Boost

business write-offs? also for some reason luxury SUVs are priced lower than luxo sedans...?