Honda Says It Will Win Back Reputation On The Race Track

When Honda Motor Co.'s new North American development chief gets a text message, he sees a background picture of the automaker's V-6 IndyCar racing engine.

Dario Franchitti won the Indianapolis 500 last month using the engine designed by a team led by Berkman, who was on hand at the famed Brickyard to watch the victory.

Motor-sports passion -- central to founder Soichiro Honda, who said, "If Honda does not race, there is no Honda" -- will be an asset if Berkman can apply the same speed and creativity to product development.

LexSucks - 6/18/2012 5:54:38 PM

-3 Boost

Then they should have stayed in F1. Honda is a Joke.

IhavearedS2000 - 6/18/2012 7:38:42 PM

+3 Boost

F1 is a joke...or haven't you heard?

LexSucks - 6/19/2012 9:12:04 AM

-3 Boost

Yes. Nascar is so much better. Nicer Faster cars, Nascar drivers are in better shape than F1 driver. Oval Tracks demand so much more skill than road-courses. You're right. What was I thinking?

josefinahazel - 6/19/2012 6:14:05 AM

-4 Boost

Married men, who statistically have fewer accidents, pay less than single men. A handful of states do not allow auto insurance rates based on sex or age, but that prohibition has tended to result in higher rates for women, not lower rates for men. Check "Clearance Auto" and see if you are paying higher

IhavearedS2000 - 6/19/2012 11:17:06 PM

+5 Boost

Its not all about the tracks genius, it's about how Ecclestone is neutering a once great and innovative sport...