Nissan's innovation pitch now 'excites' as Altima spots roll

Nissan Motor Co. has launched the national marketing program for the 2013 Altima. It will be attached to a new tag line -- "Innovation that Excites” instead of the "Innovation for All" tag line, which was used by Nissan North America for almost two years. Nissan Europe had started to use the
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Vroooom - 6/21/2012 2:55:25 PM

+1 Boost

Its funny but when I see this car I first think of the new Lexus ES

F1_Driver - 6/21/2012 7:46:01 PM

0 Boost

Why should Nissan lose the sports car advertising campaigns? Racing is in Nissan's blood, racing is in their heritage. It's like asking BMW to lose the ultimate driving machine advertising campaigns in the luxury car segment.

222max - 6/22/2012 11:14:44 AM

+1 Boost

The ads do not emphasize sportiness. They emphasize having a midsize car that you can be excited about. There are 4 commercial spots and they are all about features.