Toyota Removes The Shackles And Tells North American Operations To Design Their Own Vehicles

Toyota Removes The Shackles And Tells North American Operations To Design Their Own Vehicles
Toyota Motor Corp.'s North American operations have a new, unprecedented assignment: Develop cars. On your own.

For years, the Toyota Technical Center in Ann Arbor, Mich., did little more than test Japanese vehicles' emissions and, occasionally, tweak an existing design by, say, developing a coupe off a sedan that had been engineered in Japan.

But now the Michigan operation is taking on r&d tasks that used to be handled in Toyota City. It is designing and building cars from the ground up, under the guidance of American chief engineers. It has new, sophisticated equipment that has cut its former reliance on Japan for certain key tests in product development. And it is preparing to start developing engines, the last major gap in its technical capabilities.

 

Read Article

chewychewy - 7/23/2012 6:56:46 PM
+1 Boost
Sounds like they will only be working on an updated 5.7 V8 for future Tundra use.


lexworldlexworld - 7/23/2012 5:54:08 PM
+1 Boost
....Not too sure about the shackle set up, however if Akio Toyoda agrees then Toyota will definately become the new GM in America. After all, they (Toyota Motor Corp) are the worlds largest and top Automaker. If Toyota decides to allow for it's Brand through this process to bring forth an offspring, such as the Supra to match or exceed the power and performance of the the ZR1 Corvette and the Nissan GT-R, then something like this would bring about a serious turn of events.


chewychewy - 7/23/2012 6:51:39 PM
+1 Boost
Where did a super Supra idea come from? Sounds like this center works on US only vehicles such as the Avalon, Venza, Tacoma, Tundra and so on.

I didn't even read the full article before I wrote that and was taking a guess, but hey here is the actual quote:

"For now, they will be focused on North America-only nameplates, such as the Tundra and Avalon."


MorePowerMorePower - 7/23/2012 11:34:27 PM
0 Boost
Anyone that thinks that Toyota is going to bring another $50k+ sports car to the mass market are smoking crack! They tried that with the last Supra, with the Turbo costing $60k in some markets, and it sold horribly.

1. They don't have a platform to base the car off of to make it competitive.
2. The BMW collaboration won't see products hit the market for at least two years.
3. Toyota needs a luxury GT more than a Supra


MorePowerMorePower - 7/23/2012 11:40:52 PM
+1 Boost
No global vehicles, working primarily on fuel systems and V8 engines.


lexworldlexworld - 7/24/2012 2:37:59 AM
+1 Boost
....come on dont be so serious guys, this all we be collected data for deep pocket automakers who breed on consumer feedback. Trust me, they're listening. Oh and there will be a Supra. May not be a 600hp version but, you had better believe it will be a high-tech Hybrid possibly with all wheel drive....Who knows, you geniuses have it down pat dont you chewy & morepower?


chewychewy - 7/24/2012 12:42:54 PM
+1 Boost
The Supra idea has been around for some time. I was just commenting on what the article said, it said that the US tech center will do most of the work on next generation of US only models such as the Venza, Tacoma and Tundra and Avalon. These models are not new so there is no indication that the US center is given the ability to decide they want to create a Corvette competitor or a Camaro competitor nor do they even do any Camry development and that is a US born car.

Big automakers spend a lot of money but they don't use it on fun cars that sell in a small volume and especially not Toyota. I suppose this gives the US a slightly bigger voice but I don't think anything is happening unless ROW is on board.


truckmantruckman - 7/24/2012 5:07:55 PM
+1 Boost
Toyota needs an American in there to make a truck, the Tundra is a piece of junk in my books, it has a great engine and probably tows well, it looks ok, but it lacks engineering for off road like the old ones until 1985, Toyota has to make something to compete with the Raptor, I know it is very unlikely that this will never happen, we can only hope, Toyota also has to make more vehicles that big people can fit into, I have a big friend (6 foot-7) there are few vehicles that he is comfortable in.



Copyright 2026 AutoSpies.com, LLC