Why Is Toyota The Only Automaker To Successfully Keep Hybrids From Being Just A Sideshow?

Forget the cascade of poor reviews that have apparently hampered the 2013 Chevrolet Malibu Eco; the biggest detriment to the new car’s success might be the outgoing model, and the steep discounts being offered on the 2012 ‘Bu.

Automotive News reports that sales figures for the 2013 Malibu Eco have been dismal compared to the 2012 model.

    the Eco has become a sideshow amid torrid sales of the incentive-laden 2012 model. From the March launch through June, GM sold about 7,000 Ecos, compared with about 100,000 of the 2012s.



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MorePower - 7/31/2012 8:04:30 PM

+1 Boost

One word: MARKETING!

If the United States had the level of strict advertising regulation the U.K. enjoys, Toyota would not have been able to make the amount and types of claims they have made in U.S. advertising.

It also helps that Toyota rode the eco-friendly wave perfectly in the U.S. with key celebrity endorsements.

And for you Euros, I will admit that the American car buying public is both gullible and most lack the ability to intelligently decipher well produced and directed advertising.