One Third Of American Shoppers Have A Hyundai On Their List - What Does That Say About The Big Guys?

On the surface, the July sales story played out as expected: Japanese giants Toyota and Honda roared back from disastrous quake-shaken figures of 2011 and won back more of the U.S. market share they had lost to General Motors and Ford Motor Co.

But the real story was what continues to happen in the background, beneath the Battle of the Giants: An ever-stronger group of hard-charging Tier 2 brands continues to grab share and reshape the U.S. market.

dlin - 8/6/2012 3:23:34 PM

+3 Boost

Toyota has seen this coming and charge into premium segment, while Honda didn't do it very well. The real losers are the big 3 in Detroit, who still live in their own world, sustained by taxpayer's money.

HughJass - 8/6/2012 6:48:06 PM

+4 Boost

I know what it says about the American shopper. Price is king, nothing else matters.

irishmike - 8/6/2012 11:03:15 PM

+4 Boost

As the economy gets worse, the trend will continue. The majority of car buyers are shopping for their cars like we shop for a refrigerator or a toaster. If it works and its cheap, we're good.

MorePower - 8/8/2012 1:32:10 AM

+1 Boost

It says that Hyundai offers vehicles with a good cost to feature ratio while maintaining a level of quality that the consumer views as being equal or better than a comparable vehicle at a higher price point.