Has The Hyundai Equus Proven That ANYONE Can Make A Serious Luxury Car?

For luxury vehicles, brand and brand image really matter. And it's definitely a limiting agent for the Hyundai Equus—a big, comfortable sedan that's appealing, if not a little confounding on its own.

Get a luxury-car-owning friend or relative to wear a blindfold for a moment, then get them into the passenger seat of the Equus—and we'd venture to say that on a gentle cruise he or she might guess that you're in a Lexus, Infiniti, Lincoln, or maybe Mercedes-Benz.

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Car4Life - 8/9/2012 12:31:38 PM

+9 Boost

Article should be titled "ANYONE Can IMITATE A Serious Luxury Car"as this car has literally taken design ques and features from every manufacture listed

Henanamani1 - 8/9/2012 4:35:21 PM

0 Boost

That's a question for Mercedes and BMW to answer.

Agent001 - 8/9/2012 6:39:21 PM

-5 Boost

Have YOU driven it?

001

lexworld - 8/9/2012 6:36:01 PM

+6 Boost

....You got that right -Mercedes!

lexworld - 8/9/2012 6:38:19 PM

+6 Boost

....To be honest, a real serious luxury car buyer is not going to purchase this thing. It looks soooo GENERIC!!

nguyenvuminh - 8/9/2012 8:54:39 PM

+4 Boost

Has The Hyundai Equus Proven That ANYONE Can Make A Serious Luxury Car? YES.

Has The Hyundai Equus Proven That ANYONE Can Make A GOOD Serious Luxury Car like Lexus? NOT YET

Has The Hyundai Equus Proven That ANYONE Can Make A GREAT Serious Luxury Car like Audi, BMW or Mercedes? NO WAY

Willis - 8/9/2012 9:46:15 PM

-2 Boost

Anyone can make a luxury car these days. But what about the prestige and heritage? Hyundai doesn't have it. Lexus doesn't have it. Period.

globaltrader - 8/9/2012 9:52:05 PM

-3 Boost

Ok, lets just for a moment get real, I've driven it six times enough to let the first rush wear off. This thing is great, including the 2012 corporate with twelve thousand on the clock, light leather, perfect after nine months of use. Punch it Chewy, this thing rocks. Go drive it, leave your pre conceptions in your honda, come home amazed.

HughJass - 8/9/2012 10:52:49 PM

+5 Boost

Take a bar of gold and a bar of fools gold. Both are luxury items correct? I bet Bentley and Rolls Royce are ready to surrender to the Korean horde in 5, 4, 3, 2...?

Walmart, Rolex, same thing.

lexworld - 8/9/2012 10:58:17 PM

+3 Boost

....You have part of that right Willis, Lexus has prestige but needs a little more time to build all that great engineering and talent upon heritage. Greatness is Toyota's and Lexuses destiny. Period!!

MorePower - 8/9/2012 11:12:32 PM

-1 Boost

It was not in Formula 1.

MorePower - 8/9/2012 11:16:20 PM

+1 Boost

Anyone can build a serious Luxury car! What differentiates the successful from the those that are not so, is whether the consumer buys the product and the manufacturer's expectations.

No one considered Lexus a "serious" luxury marque 20 years ago. The Germans certainly did not.

I95SPEEDINGTICKETS - 8/12/2012 8:26:28 PM

+1 Boost

They Still Don't

sbynum - 8/10/2012 10:36:29 AM

0 Boost

To answer your question, YES. Hyundai has done what Honda hasn't. Don't forget the Lexus LS copied Mercedes S class design in their early years, in the same way Hyundai borrows design queues from multiple sources... I'm sure people laughed at Toyota when they presented the Lexus LS. And people still consider Lexus a fully optioned Toyota... Now look at them.... This is the first incarnation of a Korean luxury vehicle and they have done an excellent job... Fast forward 10 years into the future and consider where Hyundai will be....

Eyecarehawaii - 8/13/2012 1:38:25 AM

+1 Boost

[b]Has The Hyundai Equus Proven That ANYONE Can Make A Serious Luxury Car?[/b]

The answer really depends on what one considers a "serious" luxury care to be.

o Is it a Rolls or Bentley or Maybach? - No.

o Is it on par with high end makes from MB, Audi, BMW, Lexus and others? - maybe.

It depends on your definition and how picky you want to be.

skytop - 8/13/2012 3:35:06 PM

+1 Boost

Some custom American hot rod shops could build one up using a pile of 2x4's and 2x6's and some scrap sheet metal from a rotted out Mercedes.