Toyota Camry sales on rise among younger buyers

DETROIT - A revamped Camry sedan is selling briskly, and attracting a far younger buyer than Toyota ever expected, a top executive said Tuesday.

The top-selling car in the U.S. was reworked for the 2012 model year to make it more stylish, luxurious, and fun to drive, Bob Carter, Toyota's senior vice president of automotive operations in the U.S., told analysts and investors at the J.P. Morgan Auto Conference in New York. Sales are up almost 40 percent this year to nearly 244,000 cars. That's 60,000 more than the Camry's two closest competitors, the Honda Accord and Nissan Altima.

Rising Camry sales are another sign that Toyota has recovered from last year's earthquake and tsunami that hobbled its factories and caused model shortages worldwide. Overall, sales of the Toyota, Lexus and Scion brands are up 28 percent so far this year, reaching more than 1.2 million vehicles. The company has taken back sales from GM, Ford and others - gaining nearly two points of U.S. market share


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800over - 8/16/2012 12:16:05 PM

+2 Boost

Anyone surprised?

Gambit - 8/16/2012 12:35:53 PM

+1 Boost

Parents drive boring cars -> their kids will drive boring cars

carguy68 - 8/16/2012 12:46:03 PM

0 Boost

Because a lot of young buyers can care less about the look of there car.

USNA1999 - 8/16/2012 3:04:27 PM

+1 Boost

Is that a picture of a CAMRY or COROLLA? Cannot tell the difference.

Willis - 8/16/2012 8:51:09 PM

0 Boost

It's an Avalon.

No wait, it's a Camry.

Car4Life - 8/16/2012 3:31:30 PM

+1 Boost

Toyota is following Audi and BMW's lead of blending designs regardless of class or segment

lexworld - 8/16/2012 4:47:04 PM

+1 Boost

...and a blending strategy is a winning strategy. Toyota is getting stronger in the strength and better at their weaknesses (attracting younger buyers).

USNA1999 - 8/16/2012 8:18:27 PM

+2 Boost

Personally, I don't get this strategy of "blending designs". Down here in JAX, at the Avenues Mall, AUDI has 3 cars next to each other (A4, A5, and A6); the fascia of all 3 cars is exactly the same. I couldn't tell them apart from a distance. Why purchase the A6 when you get the A4 at a lower price? Same thing here with TOYOTA, hopefully LEXUS doesn't give the same treatment to the new IS. Not so sure about BMW though.