Infiniti Looks To Mexico For New Plant

It is no coincidence that Infiniti's new president –- former Audi of America President Johan de Nysschen –- was also influential in Audi's decision in April to build its first North American vehicle assembly plant in Mexico.

"If you're building car for the U.S. market primarily, then U.S. production stands to reason," de Nysschen told Automotive News in conversation here during the weekend's Pebble Beach Concours d'Elegance. "But if you want to do it for the global market, it gets more complicated.

Lexus - 8/20/2012 12:42:49 PM

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No offense to anyone but from my personal experience, family and friends we always wanted our cars and especially, our car engine build in Japan, America or German. The last time when I made a purchase for my sports car the first thing I do was pop up the hood and to make sure the engine is made in Japan.

If it's not made in Japan, then it has to be made in America or German. I don't think cars made in Mexico is on par with the country I just mention.

Lexus - 8/20/2012 12:44:01 PM

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Wow I guess my next sports car won't be the new Infiniti G37 coupe if it's build in Mexico. I guess I check out the next generation Toyota Supra or get a use 2013 Nissan GT-R instead.

USNA1999 - 8/20/2012 2:13:19 PM

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You better get used to it, since more automakers will continue to look down south for manufacturing. Most German automakers are getting killed because of unions just like here in the US. Everyone wants cheap labor. Not sure if you do any traveling but South America is getting flooded with Asians. BTW the engines will probably will be already built, Mexicans will assemble the cars just like Americans assemble ACCORDS, CAMRYs, PASSATs, BMWs, MBs and so on.

MorePower - 8/22/2012 12:38:59 AM

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Stop blaming the unions/organized labor as the sole cause of this. There are many factors that make producing vehicles outside of Germany attractive; some being: currency conversion rates, cost of shipping goods to the largest automotive market, growth in China, government subsidies, availability of cheap land, fuel costs, utility cost, etc.

lexworld - 8/20/2012 6:07:12 PM

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...God help us!! Or should I say God help Infiniti! First Infiniti's reputation will start to crumble,then the quality will GO TO THE DOGS....Mexico! Are they serious! Cheap labor you say. Ok, go ahead see what happens!

DuDE - 8/21/2012 8:51:32 AM

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Wow!..The presence of Carlos Ghosn is really Diluting the brand.
I guess that's what happen when you get a foreign CEO.