BMW Revives Scooter Lineup In Response To Audi Ownership Of Ducati

Bayerische Motoren Werke AG (BMW) has long made powerful motorcycles such as the 193-horsepower S 1000 RR that can be seen screaming down the autobahn. Now, as arch-rival Audi roars into the bike market after buying Italy’s Ducati, BMW is looking to update its two-wheeler image with scooters designed to appeal to a more urbane rider.

BMW is reviving its scooter ambitions nine years after it discontinued the C1, a model with a roof to keep riders dry in rainy weather. The new line is a far cry from underpowered scooters of yore, featuring speed, power, and creature comforts such as heated seats and grips.

 

chewy - 8/22/2012 6:52:02 PM

+1 Boost

Ducati trembles in fear.

M5twinturbo - 8/23/2012 8:59:27 AM

+2 Boost

They do when they see the S1000RR. The fastest, and most powerful liter bike ever.

chewy - 8/23/2012 10:46:07 PM

+1 Boost

1199 has 2 extra hp and more torks!

M5twinturbo - 8/24/2012 8:36:34 AM

+1 Boost

..and 200 more CC.

chewy - 8/24/2012 4:25:25 PM

+1 Boost

It's a twin though so it's understandable.

M5twinturbo - 8/26/2012 1:13:56 PM

+1 Boost

Are all Audi fans suddenly Ducati fans now? LOL

It may have two more hp from a larger engine, but the s1000RR is the class of the field

http://www.youtube.com/watch?v=F6M0O4yXqUY

PLAY - 8/22/2012 7:00:54 PM

+1 Boost

Slap the badge on and charge the elitists of the world a premium for a scooter.