Does This Make Sense To YOU? Rolls-Royce's New Models To Create "Identity"

One of the most storied marques on the face of the planet is apparently still seeking identity for one of its models, according to a recent report from its home country.

Autocar is reporting that Rolls-Royce's CEO is saying it needs "up to two models [Ghosts] are required to give Rolls-Royce a proper identity."

What?

How could oldest automakers with one of the most instantly recognizable logos and hood ornament need identity? Did I miss something, lads?

That said, keep your eyes peeled and your ears close to the ground. According to the same report, Rolls is preparing a high-peformance Ghost coupe that will bow at the next Geneva Motor Show.


Rolls-Royce CEO Torsten Müller-Ötvös believes his Goodwood-based company needs “one or two more” Ghost offshoots to complete its model range.

However, the firm is unlikely ever to build any short-run super-expensive specials — in the style of Ferrari’s limited-build Enzo — because they might not meet its current cars’ high standards, and because its existing bespoke business already gives owners the flexibility they need.

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ThierryHenry14 - 8/29/2012 9:18:58 AM

+1 Boost

Of course it makes sense. What the article states is completely different than what your idiotic headline states. They need two more ghost based models to give themselves a proper identity, not create an identity. They have their identity, they just need to bolster that with two more models so that they can offer clients more distinct choices. It doesn't mean they don't have an identity and need to create one.

This is not creative journalism. Its idiocracy...