GM Wins Award For Targeting Volt Ads To Alternative Lifestyles

A General Motors advertisement for the Chevrolet Volt is winning recognition for its creative approach to reaching lesbian, gay, bisexual and transgendered consumers.

The rainbow-striped ad, which featured the Volt saying “Mom, Dad, I’m electric,” received a nomination from the 2012 Gay & Lesbian Alliance Against Defamation Amplifier Awards.

The ad, developed by ad agency Goodby, Silverstein & Partners, was published earlier this year in the Motor City Pride edition of Michigan LGBT newspaper “Between The Lines.”

 

vdiv - 9/12/2012 12:26:49 PM

+2 Boost

I found the ad cute, but also question the true impact it has on the mixed audience. I don't think GM intended it to label Volt owners in any way, but it certainly that is the perception.