Moving On Up: Fiat Sales Gain Traction In US

After a slow start, Fiat’s calculated return to North America appears to be gaining traction.

The 500, classified as a small specialty vehicle by WardsAuto, has grown steadily in sales each month since its U.S. debut in 2011. For a brand with past failures etched in the minds of an older generation and still relatively unknown to the youngest generation of car buyers, that’s a huge victory.

Experienced drivers are giving Fiat a second look in the wave of downsizing and fuel-saving trends, the brand’s top U.S. official tells WardsAuto.

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mini22 - 9/26/2012 12:22:17 AM

+1 Boost

Glad to here it. I see more 500's where I live than Mini's now.