Younger Buyers Beginning To Show New Car Interest

Young buyers are inching back into the new-vehicle market after several years on the sidelines, helped by easing credit and a slightly improving job market.

"Younger buyers have returned to market at a higher rate than any other age category," according to a recent report by J.D. Power and Associates' Power Information Network.

The young buyer group from teen years through age 35is a hefty 23% of so-called retail buyers, the highest since 2008, according to Power. The retail sales category excludes multiple-vehicle sales to fleet buyers, such as rental-car and taxi companies.


 

quizz - 9/29/2012 12:37:12 AM

+1 Boost

I thought popular media was predicting younger buyers preferred spending time on the internet instead of driving? Were the pundits wrong?

e46m3d - 9/29/2012 10:21:43 AM

+2 Boost

Shouldn't that girl be texting?

lexusrox123 - 9/30/2012 2:38:38 AM

+1 Boost

As a college student, I find little use for a car, let alone needing a brand new one.