Huh? Toyota Begins Selling Hybrids On The Home Shopping Network

Having seen cosmetics, jewelry and pots and pans hawked on TV infomercials, Toyota took to the home-shopping airwaves Sunday to see if it could drum up interest in its hybrid cars.

Toyota officials said they were thrilled with the results. Spokesman Steve Curtis said they received more requests for product information after the first hour than they had expected to get all day.

HSN, formerly the Home Shopping Network, says it's the first time in its 34-year history that an automaker pitched its lineup to its audience, which is about 90% female.

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USNA1999 - 10/8/2012 2:54:47 PM

+3 Boost

I don't care for the PRIUS but this is great strategy from TOYOTA.

vdiv - 10/8/2012 3:38:08 PM

+1 Boost

Are they bypassing their own dealership network? Tesla which does not have dealership is in hot waters with the dealership associations for trying to sell directly to the customers. How can Toyota get away with it without being sued?

Agent009 - 10/8/2012 3:53:37 PM

+2 Boost

Do you think they might be an going through an enterprising dealer utilizing HSN? Or the closest geographical dealer to the buyer gets the sale for the bid price?

Agent009 - 10/8/2012 4:15:04 PM

+1 Boost

Here is the deal:
Toyota extended an exclusive offer to HSN's audience to register, either by calling HSN or visiting a Toyota/HSN custom site to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next 90 days.

Agent009 - 10/8/2012 4:15:05 PM

+1 Boost

Here is the deal:
Toyota extended an exclusive offer to HSN's audience to register, either by calling HSN or visiting a Toyota/HSN custom site to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next 90 days.