Bold Or Bonehead Move? GM Places Spinmaster In Charge Of Cadillac Global Operations

CEO Dan Akerson is hell-bent on remaking General Motors in his own image – or at least the image he fancies himself to be – and his latest move confirms that. GM has announced that it has appointed its chief lobbyist to the newly created post of vice president of global Cadillac. Robert Ferguson, 53, an AT&T veteran brought to GM in 2010 by Ed Whitacre, “will be responsible for sales, marketing and retail strategies for Cadillac in markets around the world,” according to GM.

Let me repeat that: GM has announced that it has appointed its chief lobbyist to the newly created post of vice president of global Cadillac. Not an old-school divisional role with profit and loss responsibility in the idiom of GM’s heyday, but nonetheless Ferguson will be responsible for projecting the Cadillac luxury brand around the world.

Read Article

vdiv - 10/10/2012 3:44:53 PM

+2 Boost

http://www.gm.com/company/aboutGM/GM_Corporate_Officers/robert_e_ferguson.html

Is there anything that GM does/does not do that is not considered bone-headed by the spies? Wonder what Bob Lutz really thinks about this one.

1CarSmart1 - 10/11/2012 11:07:07 AM

-2 Boost

Both positions involve projecting an image, I don't see anything that far-fetched.