If It Comes Down To Lamborghini EXPANDING Its Lineup & YOU Can Pick Only One, Do YOU Go For The Estoque Or Urus?

We all know that all automakers are looking for ways to continue piping in revenues. Let's face it, times are still tough -- especially for the auto industry -- and the only way for some specialty coach builders to stay in business is by expanding the lineup.

Sometimes a marque just has to make something cheaper. Sometimes they are forced to enter in a class that was previously unthinkable. [cough] Porsche! [cough]

At the end of the day, this is a business, folks.

Lamborghini is in an interesting situation though. It has showcased both a sedan and an sport-utility vehicle. Either is considered a significant step away from the brand's traditional roots; however, both would likely reap significant dollars because consumers have expressed interest in both.

The question is this: As the raging bull is likely to expand its model range, which do YOU want? The Estoque sedan, or the Urus SUV?

Doukas - 10/11/2012 12:32:39 AM

+2 Boost

Estoque all the way

Lamborghini_vs_Ferrari_Racer - 10/11/2012 2:27:27 AM

+2 Boost

Estoque for sure!

Holydude - 10/11/2012 6:33:25 AM

+1 Boost

Urus, but it can use a better name...

iamdabest1 - 10/11/2012 7:58:52 AM

+1 Boost

ultimately they need to build what ever will bring them more money, i think that the " urus" would be smarter to build but of course the estoque is nicer..
if they both sold for 150k which would more people choose is the question.
if the urus is 150k and the estoque is 200k, then the estoque will NOT help the brand.

94geo - 10/11/2012 8:34:42 AM

+2 Boost

Hmm a rebadged A7 or Q7? Knowing VW they will go with an SUV. Example, scrapping the quattro concept for a crossover.

pepito66 - 10/11/2012 9:01:46 AM

+1 Boost

Urus for me.

PLAY - 10/11/2012 2:45:07 PM

+1 Boost

I'd keep the money. Supercars are way to expensive to maintain and insure.