Chrysler Ad Successes Linked To Being Honest And "Laying It All Out On The Table"

They may only run two minutes in length, these famous Chrysler Super Bowl ads, “Imported From Detroit” and “Halftime In America,” but they play like blockbuster movies.

This is especially true when they’re projected on a giant cinema screen in a massive Ohio State University auditorium larger than the Ziegfeld Theatre in Midtown Manhattan. The ads, one featuring Hollywood icon Clint Eastwood, the other, rap superstar Eminem, dazzle the thousand-plus crowd rolling cinematography of gritty Detroit landscapes, a slow-building soundtrack and passionate dialogue about an 87-year-old American automaker at death’s door, a once-thriving Midwest city plunged into economic ruin, and the iron bond they form with a pledge to return to greatness--together.

85bmw745i - 10/18/2012 10:07:29 PM

+1 Boost

Proof we are naive and clueless when it comes to cars. I can't believe they changed the grill and tail lights and named it something else and people dumb enough to be impressed by a re-named, smoothed over sebring which was so poorly made. Their slogan needs to be imported TO Detroit since almost every car they make is either made in Canada or Mexico.