Volvo C30 to be discontinued by the end of the year

Volvo will discontinue offering the C30 hatchback by the end of 2012, a spokeswoman has confirmed via email. According to the statement, Volvo now has to reshuffle its lineup in order to get Volvo have a better position for the future. In 2007, Volvo had the launch of the 2008 C30 with hopes that the
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jeffy210 - 10/17/2012 11:09:58 PM

+3 Boost

Geeze, first the C70 and now the C30. They're getting rid of all their fun cars. What's left?

mini22 - 10/18/2012 1:31:41 PM

+1 Boost

It wasn't the design. Rather it was the high price compared to it's competition.Hatchbacks don't sell in high numbers over 30 grand. I'm sure a Golf R sells at a fraction of a GTI.A further problem. The C30's styling put it into a more sport hachback catagory like the VW Scirocco.
Like the Scirocco it offered less room than other hatchbacks. Another problem Volvo had no marketing plan for the C30 in the US.It was a goodlooking car that had OK driving dynamics.

vdiv - 10/18/2012 6:55:07 PM

+1 Boost

Agree, it is a very competitive category. But don't just discontinue it, redesign it with a better value proposition.