Fiat Kills Lancia Brand Due To Cost Constraints

Sergio Marchionne announced a drastic reorganization of Fiat. In a teleconference today, Marchionne announced the end of Lancia among a wide-ranging change of the company’s brand and model strategy

According to a report in Automobilwoche.de [sub], the changes are:

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mini22 - 11/2/2012 1:23:10 PM

+1 Boost

It had to happen. Lancia really only sold most of its vehicles within Italy. Of that the Ypsolon was the best seller.So it seems as the Fiat will keep the Ypsolon model in one form or another. I would not be surprised if they called it the Fiat Ypsolon and continued to sell it just in Italy.

vdiv - 11/2/2012 3:32:12 PM

+2 Boost

Top Gear Series 14, Episode 3

The sheer lunacy of Lancia was what made Italian cars unique. This is just another sad reminder that the days of automotive passion are gone.