American Suzuki To Roll Up The Carpet And Goes Home - Files Chapter 11

American Suzuki Motor Corp., whose U.S. demand plunged while the industry climbed back from recession, said it will end U.S. auto sales and filed for Chapter 11 bankruptcy protection.

The company, in a statement Monday, said it will continue its motorcycle and marine engine business units and will continue to honor auto customers' warranties. Japanese parent Suzuki Motor Corp. is not seeking protection from creditors, the company said.

In its filing, American Suzuki said it "has exhausted all available means to reduce the cost of operating the Automotive Division for it to operate profitably."

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commander104 - 11/6/2012 11:03:53 AM

+1 Boost

the kizashi could've been a contender...now it's just a bum

Agent009 - 11/6/2012 2:46:19 PM

+1 Boost

A case of too little too late.

HughJass - 11/8/2012 5:08:01 PM

+2 Boost

Suzuki still sells cars outside the U.S. you know.
The latest victim of Korean auto dumping in our market. Ford and Chrysler better watch out.

Occarnut - 11/8/2012 9:41:17 PM

0 Boost

Suzuki is only a victim of the village idiot Japanese "managers" that were sent to the U.S., one after the other, and did not understand the U.S., did not like the U.S. and would never condescend to understand it.
They are the ones to blame. Suzuki had its price segment all to itself long before Hyundia and Kia. It simply squandered the opportunity. No blame on the U.S. workers all hard working decent people..it is incompetent Japanese management.