Land Rover To Assault The Market With 16 New Models By 2020

Land Rover has embarked on a massive new model blitz that could more than double its annual sales by 2020. It is almost certainly the biggest investment that the UK car industry has ever seen. Land Rover’s future model line-up will fully cover the three main areas of the booming global SUV market — luxury, leisure and utility.

According to Land Rover’s design director Gerry McGovern, the brand is set to expand all three of its model families. The plans include additional models for the Range Rover line-up, a new Defender family and a radical expansion of the Freelander range that will create four new ‘leisure’ SUVs during the next seven years.

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CarCrazedinCali - 11/7/2012 9:34:40 PM

+1 Boost

Cool, I can't really say I need any of the off road prowess of a Rover but love the luxury and style... Maybe a decent Freelander will surface or a less girly Evoque

commander104 - 11/8/2012 10:58:15 AM

+1 Boost

it's funny how Jeep and LR have had very similar business paths RE: used to be ONLY trail rated vehicles but have had make crossovers for the bottom line.

commander104 - 11/8/2012 11:03:07 AM

+2 Boost

give the U.S. diesel + reliability, VW is doing it.

commander104 - 11/8/2012 11:05:08 AM

+1 Boost

Now the infrastructure of China and Russia make them amenable to having LRs on the roads there...have u seen the youtube dashcams from Russia?