Are BMW And Mercedes-Benz Getting Lost In The Race To Be Number One In the US?

Think Obama vs. Romney was a tight race? How about Mercedes-Benz's fight with BMW for 2012 sales supremacy in the U.S.?

Everyone from industry gurus to mere bystanders are following month-by-month sales unit-by-unit -- even without tracking polls. Consider this recent sampling of automotive headlines:

Mercedes U.S. Sales Rise 7% to expand lead over BMW"

"Strong BMW sales in October narrows Mercedes' lead"

"Mercedes Dangles $5,000 VIP Discounts to Hold U.S. Lead over BMW."

"BMW bets on 3 Series to outsell Mercedes-Benz"

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Car4Life - 11/19/2012 12:33:57 PM

+1 Boost

The fact that Benz has the oldest sedan line up in the market and still giving a Bimmer a run for its money, is commendable, The S Class is Bullet Proof, The E Class is the upper middle class's darling, and the C Class is MUCH improved.

If Benz pulls it off id be surprised but Bimmer should go home with the trophy as they have a newer sedan line up and more compacts 1 series, x1, 3 series, x3, not mention the 4 cylinder 5 series

knowitall1985 - 11/19/2012 3:54:02 PM

+3 Boost

They have been buying business for years. Their cars are so overpriced it's the only way people will buy them. They are like american cars...Put a higher sticker and give 10k off and stupid americans will think it's a great deal.....