GM To Avoid Ford MyTouch Disaster By Offering Genius Bars To Teach Drivers How To Use Technology

General Motors Co. is rolling out its own version of Apple Inc.'s Genius Bar to prevent frustration over its in-car technology from driving away potential customers.

Touch-screen and voice-activated entertainment and navigation systems play a pivotal role in attracting car shoppers, but so far companies, including GM, have struggled to make their systems intuitive and effective.

GM believes the real problem stems from the lack of training provided to new drivers. As a result, the automaker is dispatching 25 tech-savvy specialists to its 4,400 U.S. dealerships to show how to teach customers about technology.



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quizz - 11/27/2012 5:44:48 PM

+3 Boost

Any interface for something so basic as radio/climate/phone that requires special class sessions to learn how to use is a bad interface. The Genius Bar is for complicated computing devices like iPad, MacBook, etc.

How is it that when we had knobs and buttons, these things were easier to use and cheaper to make, but now that it's touch screen, you require an army of consultants to train consumers? 1 step forward 3 steps back.

Steve - 11/27/2012 9:55:09 PM

+1 Boost

Amen!