Mercedes-Benz Sales Continue Forward With A November Increase Of 14.5%

Mercedes-Benz Sales Continue Forward With A November Increase Of 14.5%
Mercedes-Benz USA today reported an all-time sales record with November sales of 32,649 for combined sales of Mercedes-Benz, smart and Sprinter models, up 15.6% and delivering a record year-to-date total of 273,622 up 14.5%.  The Mercedes-Benz model line alone recorded its highest November on record with sales of 30,315 for the month, up 13.1%, and 245,910 for the year up 12.0%.

"As the post-storm rebuilding gets underway, we're seeing a strong sales pace for the industry at large which will carry MBUSA to its highest year on record," said Steve Cannon, president and CEO, MBUSA. 

Mercedes-Benz sales for the month of November were led by the C-, E- and M-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 8,565, up 2.5%.  The 9th generation E-Class followed with sales of 8,126 up 59.5%.  MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,894.   Additionally, the sporty SLK roadster sold 427 vehicles for the month, up 107.3%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring -- posted sales of 573, an increase of 625.3% over last November. 

On a year-to-date basis, top performers were again the C-Class with 73,940, the E-Class with 58,187 and the M-Class with 33,860.

Sales of the high-performance AMG models were up 30.8% for the year at 6,176 compared to the 4,721 vehicles sold over the same time last year. 

Sales of the company's BlueTEC diesel models were up 7.9% for the year at 13,738 compared to the 12,727 diesels sold over the same period last year.

The company's smart brand continued thirteen consecutive months of sales increases.  November sales of 704, were a 70.0% increase over November 2011 (414), bringing the year-to-date volume to 9,013, up 100.4% when compared to the 4,498 vehicles sold last year. 

On the van side, Sprinter had a strong month with 1,630 vehicles sold in November, up 56.0% over last year and up 24.8% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,113 vehicles in November; an increase of 28.6% when compared to November 2011 (sales of 5,530 vehicles).  On a year-to-date basis, MBCPO sold 73,431 vehicles, an increase of 7.3% over the comparable period (with sales of 68,459 vehicles).

 



GermanNutGermanNut - 12/3/2012 3:44:36 PM
-2 Boost
Mercedes-Benz is ahead of BMW by slightly more than 1,000 units in the 2012 YTD sales race.


PQ40PQ40 - 12/3/2012 4:07:34 PM
+2 Boost
In the US right? How far are they ahead of Audi in the US?


chewychewy - 12/3/2012 4:31:54 PM
+1 Boost
5 out of 5 doctors confirm that drinking this much Hatorade is hazardous to your health.


PQ40PQ40 - 12/3/2012 4:36:34 PM
+2 Boost
I know, Germannut needs an intervention.


Agent009Agent009 - 12/3/2012 5:41:21 PM
-2 Boost
Mercedes-Benz - 245,910
BMW - 244,610

1300 units exactly...hmm what are the odds?



GermanNutGermanNut - 12/3/2012 4:30:50 PM
-2 Boost
Correct, these numbers would be for the U.S.

PQ40, what is Audi's 2012 YTD percentage increase in the United States and globally?

Find those same figures for BMW and Mercedes-Benz...

When you do you will realize Audi is outpacing both BMW and Mercedes-Benz in sales growth in the United States and globally.




PQ40PQ40 - 12/3/2012 4:38:59 PM
+2 Boost
LOL, maybe b/c Audi is selling barely half of what Mercedes, and BMW are in the US. When your numbers are that weak, growth is not hard...especially when you have your babysitter VW buying ad time on every channel to brainwash.


Agent009Agent009 - 12/3/2012 5:48:28 PM
-3 Boost
Audi and VW both had no clue in the US 5 years ago, but both are turning the corner.

New Audis are popping up all over the hood around me. I used to be able to count them on one hand, now I can't do that with the S-Models which seem to be very popular here. The local high school is full of Beetles, GTIs, and Jettas with the TDI being pretty common.


PQ40PQ40 - 12/4/2012 1:33:01 PM
+2 Boost
"The local high school is full of Beetles, GTIs, and Jettas with the TDI being pretty common."

Yeah b/c when your 30+ and look back at when you were in high school, everyone goes yeah my style was great, and I made great decisions...Lol. Teens are the most susceptible to marketing BS.



GermanNutGermanNut - 12/3/2012 4:45:15 PM
-3 Boost
Fine, in that case we'll used the global numbers. Audi still wins that race as well and the global numbers are much closer than in the U.S.


PQ40PQ40 - 12/3/2012 4:49:34 PM
+1 Boost
Wait did Germannut just flip flop agian? LOL this guy is too funny..All over the place I tell ya!


GermanNutGermanNut - 12/3/2012 4:52:27 PM
-3 Boost
PQ40, we know the global figures are what matter most. We know you like to look at the numbers in isolation by focusing on single markets.

Bad strategy.


PQ40PQ40 - 12/3/2012 4:56:47 PM
+2 Boost
Really? did you just not post..

"Mercedes-Benz is ahead of BMW by slightly more than 1,000 units in the 2012 YTD sales race."


Literally at the top of this thread? LOL


GermanNutGermanNut - 12/3/2012 4:59:22 PM
-2 Boost
I enjoy commenting on both sets of data (U.S. and global). It's hilarious to see BMW offering huge incentives to win the sales race in the U.S. versus Mercedes-Benz as they erode their profit margin in the process.


PQ40PQ40 - 12/3/2012 5:17:39 PM
+2 Boost
They must understand the us market, b/c Audi sure dosent. They sell half of Mercedes and BWM in the US right? BMW and Mercedes have very healthy profit margins.....Audi just enjoys the rebadged VW discount.


GermanNutGermanNut - 12/3/2012 5:20:27 PM
-2 Boost
BMW pushes volume at the expense of profit margin - not a good strategy.

Audi enjoys being a part of the Volkswagen Auto Group conglomerate and saving money on R&D, parts and platforms while BMW has to go it alone and spend much more to produce each model.


PQ40PQ40 - 12/3/2012 5:25:11 PM
+2 Boost
BMW independence enables them to be agile, and progessive as a company...Not having to check with mommy and daddy to see if they can make a new tt or not. A BMW is a BMW. An Audi is a VW...Seat..fwd..corner cutting..thing.



GermanNutGermanNut - 12/3/2012 5:31:00 PM
-2 Boost
Keep telling yourself that, PQ40.

BMW is burdened with higher costs, lack of platform sharing ability and lack of cross R&D capability between brands, etc. BMW needs to spend much more to produce each model, thereby reducing profit.




PQ40PQ40 - 12/3/2012 5:36:55 PM
+1 Boost
Sure, as long as you keep telling yourself Audis are not overpriced VW's.


chewychewy - 12/3/2012 5:50:37 PM
-1 Boost
Using your logic Audis are underpriced Bentleys, Lamborghinis, and Porsches.


chewychewy - 12/3/2012 9:31:22 PM
-1 Boost
And why do you think BMW has been partnering with Peugeot and Toyota in recent years?


PQ40PQ40 - 12/3/2012 10:30:28 PM
+2 Boost
A majority of Audis sales are on the lower end of the spectrum, and are models shared with VW. There is a diff between an independent company partnering with another company and just being the brand owned by a larger company.


GermanNutGermanNut - 12/3/2012 7:02:02 PM
-1 Boost
PQ40, using your logic BMW must really suck if its sales gap is shrinking every year to "overpriced Volkswagens" and its cars routinely get defeated by "overpriced Volkswagens" in comparison tests.




PQ40PQ40 - 12/3/2012 10:40:37 PM
+3 Boost
You seem to put too much weight into these comparison tests. BMW has been the benchmark for decades, and will continue to be, when they make mistakes they correct quickly thanks to being independent. Good for Audi if they win a few this year...get back to me around 2030 if the german lexus (Audi) is still winning. Thats the kind of success BMW has had and will continue to have. BMW is still the benchmark...why do you think your panties get wet when they lose. Did you see BMW sales growth doubled Audi's in the US this month? You can quote old numbers all you like. The current numbers represent the current situation.


GermanNutGermanNut - 12/4/2012 10:37:44 AM
-3 Boost
In case you missed this quote, PQ40, here it is again:

"We’ve been here before with the A7 and the A8: down to the final paragraph of a comparison test musing about how the Audi offers comparable or better features, only slightly reduced performance, and a significantly lower price. Bavarians aren’t big on change, but down here, old regimes are rapidly being overthrown"

Exactly my point. BMW WAS the benchmark for decades, but no longer is. They clearly are not quick to correct mistakes, otherwise why would they be at the risk of being overthrown? One bad model (unless it's the 3-series) shouldn't put BMW at the risk of being overthrown. BMW's mistakes are apparent across the entire model lineup and the shrinking sales gap is indicative of such mistakes.

Audi has won more than a few comparison tests over the last 5 years and the wins have come across the entire model lineup from the Q3 to Q5 and the A6, A7, A8 and R8.

You can reference the current numbers all you want, but the data clearly shows for 2012 YTD, BMW's global lead over Audi is less than half what it was at the same time YTD in 2011.

As Car and Drives said, "Bavarians aren’t big on change, but down here, old regimes are rapidly being overthrown""



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