Cash On The Hood Turns These Showroom Slugs Into Winners In 2012

In compiling a gallery of 2012's top showroom performers, I went looking for the proven winners: cars with a track record of success that depended more on reputation and value than a fashionable new redesign.

I was surprised by what I found.

The plan was to identify those models that had managed to win additional customers without the benefit of costly makeovers. These holdovers can be the most profitable ones for automakers. New cars don't make any money until they've been on the market for several years because they have to amortize engineering, tooling, and launch costs. So instead of just recording the vehicles that recorded the highest percentage sales increases compared with 2011, I weeded out all those models that had been reworked and only looked at carryover models.

 

USNA1999 - 12/26/2012 10:05:31 AM

+1 Boost

This is exactly how we purchased our LS ($7,500 off) and our TOUAREG ($6,000 off). End of year and big cash incentives.